// people
Amy Johnson
Chief Product Officer
A product leader, passionate about empowering teams and fostering inclusion. Multi industry experience, now leading the product team at Propel, where we partner with you to accelerate your product development and achieve product market fit faster.
// recent insights
Posts by Amy Johnson
// insight · 25 Oct 2026
The AI bottleneck has moved upstream
AI has sped up engineering, but the bottleneck has moved to deciding what to build and shaping it well enough to build right. That's where the next gains are.
Read
// insight · 19 Oct 2026
Use the Kano model as a force function for tech debt
Tech debt is hard to prioritise because must-be work is invisible until it fails. Amy Johnson explains how the Kano model helps product managers keep the right balance.
Read
// insight · 19 Mar 2026
Sense-Making v Speed in an AI'ified SDLC World
Balancing speed and sense-making in product development is crucial. Learn why AI enhances execution but human judgment is essential for context and strategic decisions.
Read
// insight · 3 Mar 2026
Where Every Step Matters: Designing AI for High-Consequence Work
Building trust in AI-powered tools is crucial for adoption in high-stakes professions. Learn how to design systems that ensure reliability, traceability, and user confidence from the start.
Read
// insight · 23 Feb 2026
When AI Becomes Confetti
Discover why a validated problem should precede any AI initiative and learn effective strategies for successful AI implementation in your organization.
Read
// insight · 8 Sept 2025
Value Streams and the Power of Shared Accountability
Unlock team accountability and deliver true customer value. Propel's Value Stream training with Ken Sandy emphasizes outcomes over outputs and the power of shared responsibility.
Read
// insight · 11 Aug 2025
Smaller Teams, Stretchier People
AI is transforming product teams by merging roles, enabling smaller, versatile groups to innovate faster and more efficiently. Discover how adaptability drives success in the AI era.
Read
// insight · 14 July 2025
The Multiplier Effect of Connecting Strategy to Reality
Connecting strategy to daily work boosts team focus and impact. Learn how aligning tasks with company goals fosters engagement and drives results.
Read