// people
Ben Ross
Founder
A product leader and entrepreneur focused on helping businesses apply AI to real commercial problems — from intelligent automation to agent-based systems. An early voice in the field with a 2015 TEDx talk on AI, he now advises executives, product leaders and founders on turning AI ambition into outcomes
// recent insights
Posts by Ben Ross
// insight
Claude Partner Program Select Partner Status - What Does it Mean for You
Anthropic does not hand out partner status. It is measured on certified people, live production deployments and published customer results. Here is what Propel has earned, what it unlocks, and why it should change how you choose an AI delivery partner.
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// insight
How Bayley Stuart Got Its Whole Team Building in a Week
A keynote, five days of side-by-side coaching and one working automation per person took Bayley Stuart from installing Claude to running its own workflows inside a single week.
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// insight
How Fern Group Made Claude the Way the Whole Firm Works
A five-day AI Growth Sprint, governance-first guardrails and a custom Claude Plugin took Fern Group from AI-curious to AI-native in eight weeks.
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// insight · 13 Oct 2025
From Guesswork to Greatness: What Leaders Can Learn from AI-Driven Pricing
Discover how AI-driven pricing can transform supply chain management, from boosting decision-making confidence to envisioning future organizational structures. Learn key takeaways from a recent leadership forum.
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